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OnTheWave

OnTheWave is a business growth company dedicated to helping client sharpen their value proposition, strengthen sales and marketing strategies, optimise processes, and enhance product stickiness.

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About Us
At OnTheWave, we’re dedicated to helping our clients grow their businesses. Our team combines expertise in sales, marketing, strategy, behavioural change, and product operations to drive success across multiple sectors.
Our Services

At OnTheWave, we drive business growth with personalised sales and product-focused services. From sales training to process optimisation, we help your team sell more quickly and efficiently, while enhancing product/service stickiness and reducing churn.

  • Sales Team Training
    We offer step-by-step guidance, tips, and strategies to equip your sales team with the skills and knowledge necessary to drive sales and achieve your business goals
  • Product/Service Optimisation, Validation and Adoption
    We help refine and enhance your product/service to ensure it meets market needs and stands out from the competition. We also support your team with getting necessary validation and create clear adoption strategy for your product/service
  • Process Optimisation
    We analyse and improve your business processes to increase efficiency, reduce costs, and enhance overall performance, while increasing employee engagement
  • Marketing Strategy
    We work with your team to create a bespoke marketing strategy to maximise your product’s reach and ensure a successful expansion
Industries we serve
Digital Products and SaaS
Healthcare and Pharmaceuticals
Consumer Goods
Manufacturing
Wearables
Event Organisers
Our Team
We bring together a diverse group of experts with a shared passion for innovation and excellence.
  • Anastasia Vasina
    CPO & Co-Founder
    15 years of expertise in medicine, behavioural science and in product development. Excels in product adoption and churn reduction strategies.

    In her free time Anastasia enjoys dancing, playing handpan and yachting

    LinkedIn
  • Daliya Wiens
    CEO & Co-Founder
    16 years of expertise in sales, marketing, and strategic development, excels at crafting impactful strategies that drive market success and foster business growth.

    In her free time, Dali enjoys playing tennis, practicing the piano, and traveling with family and friends
    LinkedIn
Our Methodology
At OnTheWave, our methodology is designed to guide and empower you towards success. We offer expert consultation through a structured approach, equipping you with the tools and strategies needed to excel, while enabling you to take charge of implementing and executing your plans.
  • Discovery and Research
    We start by understanding your goals, market, and audience. This phase involves thorough research and analysis to uncover key insights that will form our recommendations
  • Strategy Development
    Based on our research, we develop a customised strategy that aligns with your objectives. This includes crafting your value proposition, marketing approach, and go-to-market plan
  • Consultative Guidance
    We offer expert advice and strategic recommendations on implementing your plan. Our role is to provide you with actionable insights and best practices, helping you navigate the execution process effectively
  • Training and Support
    We equip your team with the knowledge and skills needed to execute the strategy. Our training and support ensure that you can confidently drive initiatives and make informed decisions
  • Evaluation and Scaling
    We assist in evaluating the outcomes of your efforts, using data-driven insights to refine strategies and identify opportunities for growth and scaling
Get in Touch
We’d love to hear from you! Whether you have questions, need more information, or are ready to start a new project, our team is here to help
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